Wednesday, February 26, 2020

Skype Essay Example | Topics and Well Written Essays - 500 words

Skype - Essay Example Considering the rapid digitalization of the economies and an increasing trend towards the online market portals, it is vital for the modern businesses to resort exclusively or partially to e-marketing solutions and strategies. In fact e-marketing has redefined the ways the modern businesses are conducted. Ans. Skype being a complete e-commerce venture has an elaborate and well calibrated e-marketing strategy. A cursory perusal of the e-marketing activities undertaken by Skype reveals innovation and effectiveness at its best. The primary forte of Skype lies in its apt communication strategies and its state of the art customer relationship management (Krishnamurthy 2006). Skype has an exclusive e-marketing based advertising campaign that resorts to the regular strategies like hosting an exclusive website that enhances the awareness of the potential customers about the products offered by Skype and also connects them to these services. Skype also uses banner ads, text ads, pop-up ads and other such features (Krishnamurthy 2006). In addition Skype also uses e-mail and e-mail newsletters to disseminate information amongst the interested customers (Krishnamurthy 2006). Skype has an immaculate search engine optimization strategy. Skype extensively resorts to a personalized online customer c are that targets both the individual and corporate customers Krishnamurthy 2006). Ans. Skype is the most well known and cost effective VoIP based communication service. It enables its customers to make the regular telephonic communication to both the landline and cellular phones located anywhere in the world through the medium of the internet. In addition Skype offers other relevant services like file transfer and online conferencing. Though Skype has an effective and elaborate e-marketing strategy that advertises it’s economical and state of the art services amongst the people, the primary

Monday, February 10, 2020

Effect of IT Industry on Literacy Essay Example | Topics and Well Written Essays - 1500 words

Effect of IT Industry on Literacy - Essay Example For example a manual may require at least a week with a man power of ten to fifteen people whereas when it comes to an automation the same work can be finished off within a day with an employee of one o two who knows how to operate it. A number of examples can be cited where Information Technology has played a considerable role. We can take the banks before they were automated. There used to be a lot of difficulty and lot of time consumption for performing transactions. Cashing a check involved a lot of time as the balance had to be calculated manually. But Information Technology has revolutionized banking sectors. Any kind of transaction can be performed within seconds from creating an account to withdrawing cash. And the introduction of ATMs(Automated Teller machines) has made the work even much more simpler in which the user can take money whenever he or she likes and need nor carry the exact amount of money. The IT industry has created a lot of opportunities as well in terms of employment and also with special incentives and packages which no other fields are offering. And also IT sector had a lot of influence of the education sector. Computer education is being provided from early years of education itself. This helps children to cope up with the coming years since they would have firm foundation in computers. Also special emphasis is being given in terms of application programming and also to games. Games help children to improve creativity and also form a kind of entertainment and refreshment. Similarly exposure to internet has also helped since internet is considered to be the largest storage of knowledge and the child can get any sort of information on whatever topic or subject he or she is interested in. It also makes learning easy and interesting. Information technology provides for students to develop and exercise their critical thinking abilities. Information conveyed through advanced information technology such as computers and the World Wide Web can appear more convincing than the same information conveyed through a conversation with a stranger or the newspaper, despite the fact that it may have equiva lent accuracy and validity. Students must evaluate all information critically. Their ability to present information using information technology can aid in developing an ability to separate form from content in all information, and in assessing its accuracy and validity. The result is a more critical evaluation of all information. Such critical ability helps individuals to evaluate information technology-mediated claims for alternative medicines, advertisements for energy-efficient homes, and homework advice from peers. Hence it can be observed that the IT industry has many positive aspects on literacy and education. One of the reasons is that IT has been made to reach even the remote places these days. In the past computers were only subjected to large offices and sectors. Even the internet was limitedly available. But slowly due to advancement in technology an attempt has been made to reach technology to every one and everywhere. This had been dome mainly due to the benefits which this particular field has got. These are the advantages of the IT field. But there are many negative aspects of IT sector as well. IT has definitely promoted literacy. But it has